November 18, 2014
Winn-Dixie Stores signs on as title sponsor for Talladega Superspeedway

Participating in this sponsorship deal:

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JACKSONVILLE, Fla.--(Business Wire)--Winn-Dixie, a subsidiary of Jacksonville, Florida-based Bi-Lo Holdings, announced today it is entering into a new partnership with Talladega Superspeedway to sponsor the “Winn-Dixie 300” NASCAR XFINITY Series race on Saturday, May 2, 2015.
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