Snapshot
November 06, 2014

Wix Filters signs on as official sponsor for Richard Childress Racing

Participating in this sponsorship deal:

Data Screen shot 2014 12 18 at 11.24.46 am

About Sponsor:

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. Wix Filters are owned by Affinia Group. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia.

About Property:

RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress. The team currently fields the #27 Menards Chevrolet for Paul Menard, the #29 Budweiser/Jimmy John's Chevrolet for Kevin Harvick, and the #31 Caterpillar Inc./General Mills Chevrolet for Jeff Burton in the Sprint Cup Series. In the Nationwide Series, the team fields the #2 OneMain Financial Chevrolet Impala for Elliott Sadler, the #3 AdvoCare Chevrolet for Austin Dillon, and the #33 Rheem/Menards/South Point Hotel, Casino & Spa Chevrolet for various drivers. In the Truck Series, the team fields the #2 Chevrolet Silverado for Tim George, Jr. and Brendan Gaughan, the #3 Bass Pro Shops Chevrolet Silverado for Ty Dillon and the #22 Rip It Chevrolet Silverado for Joey Coulter in the. RCR also runs developmental drivers in the ARCA Racing Series, fielding the #31 Chevrolet for Tim George, Jr.. RCR has fielded cars for notables such as Dale Earnhardt, Ricky Rudd, and Neil Bonnett. RCR has had at least one car in every Cup race since late 1972, the longest such active streak.

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Newman will drive the black and yellow No. 31 Chevrolet SS at Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August, while Gaughan will carry the WIX Filters colors at Auto Club Speedway in March.WIX Filters will also become a technical partner to both RCR and ECR Engines, providing air and oil filters as well as research and development support. WIX will utilize marketing rights to RCR's drivers, cars and teams in the Sprint Cup Series and Nationwide Series. All RCR race cars will be adorned with the WIX Filters logo under the hood."Since 2010, Ryan Newman has been a tremendous advocate of the WIX Filters brand, both on and off the track," said Mike Harvey, brand manager for WIX Filters. "Our customers have valued our relationship with Ryan, and we look forward to continuing our partnership with him in 2014. In addition, our technical partnership with RCR goes back many years, and we are excited to play a role at both RCR and ECR Engines.""WIX Filters is a first-rate partner to have for any team in racing," said Richard Childress, president and CEO of Richard Childress Racing. "They are a market leader and the performance and reliability of their products helps us perform on the track. I look forward to also having WIX featured as the primary sponsor for some races next year with both Ryan (Newman) and Brendan (Gaughan)."A graduate of Purdue University, Newman has amassed 17 wins, 93 top-five finishes, 184 top-10 finishes, 51 pole awards and led 4,617 laps over his 14-year Sprint Cup Series career. His career highlights also include wins in the prestigious Daytona 500 in 2008 and Brickyard 400 earlier this season."I am looking forward to continuing the relationship with WIX Filters," said Newman. "We've had a lot of fun together racing the NASCAR Sprint Cup Series and the NASCAR Whelen Modified Tour. I look forward to representing them at RCR and getting the WIX Filters Chevrolet into Victory Lane."Gaughan will compete full time in the Nationwide Series during the 2014 season in RCR's No. 62 Chevrolet Camaro. Driving for RCR during the 2013 season, the Las Vegas native competed full time in the NASCAR Camping World Truck Series, along with three Nationwide Series starts."WIX Filters has been in the sport for an extremely long time so to have them join RCR is fantastic," said Brendan Gaughan. "I'm thrilled to have them on board and even more excited to have them working with ECR Engines. I'm also looking forward to having such an iconic racing brand associated with my team and I next season."PaddockTalk Perspective
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