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Maxwell House

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USA-NY

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Sponsor Summary
Maxwell House is a brand of coffee manufactured by a like-named division of <a href="https://sponsorpitch.com/sponsors/kraft-foods">Kraft Foods</a>. Introduced in 1892, Joel Cheek named his new coffee blend "Maxwell House" in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years, until the late 1980s, it was the largest-selling coffee in the United States. The company's slogan is "Good to the last drop," which is often incorporated into their logo and is printed on their labels.
Deal
05/2019
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Maxwell House sponsors United Service Organizations Today, Maxwell House joins forces with the USO to help keep America’s service members connected to the things they work hard to defend - family, home and country. As the Official Coffee Partner of the USO, Maxwell House will support USO programs designed to strengthen military families and spouses and will include in-store promotions as well as coffee and monetary donations.

Read more at https://finance.yahoo.com
Imgres
Deal
04/2015
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Maxwell House partners with Michael Waltrip Racing NORTHFIELD, Ill., April 10, 2015 /PRNewswire/ -- Michael Waltrip Racing and Maxwell House today announced a partnership which names the iconic coffee maker as primary racing sponsor for five Sprint Cup races during the 2015 season and the prestigious DAYTONA 500® in February 2016.  The 10-month agreement officially kicks off on Aug. 2 with the Pennsylvania 400 at the Pocono Raceway.

Read more at finance.yahoo.com
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