Sponsor Summary

Maxwell House is a brand of coffee manufactured by a like-named division of <a href="https://sponsorpitch.com/sponsors/kraft-foods">Kraft Foods</a>. Introduced in 1892, Joel Cheek named his new coffee blend "Maxwell House" in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years, until the late 1980s, it was the largest-selling coffee in the United States. The company's slogan is "Good to the last drop," which is often incorporated into their logo and is printed on their labels.

Deal

04/2015

Maxwell House partners with Michael Waltrip Racing NORTHFIELD, Ill., April 10, 2015 /PRNewswire/ -- Michael Waltrip Racing and Maxwell House today announced a partnership which names the iconic coffee maker as primary racing sponsor for five Sprint Cup races during the 2015 season and the prestigious DAYTONA 500® in February 2016. The 10-month agreement officially kicks off on Aug. 2 with the Pennsylvania 400 at the Pocono Raceway.

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