November 06, 2014
Coca-Cola signs on as official sponsor for NBA London Game

Participating in this sponsorship deal:

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Coca-Cola, which has been an NBA sponsor since 1986, will continue to use the partnership to showcase its Sprite brand. The lemonade has been the official soft drink of the NBA in the US since 1994, but the new deal will see it become the lead beverage associated with the league across the world.
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