LOS ANGELES, Jan. 26 /PRNewswire/ -- LA MARATHON LLC and American Honda Motor Co., Inc. today announced that the Silver Anniversary edition of the Sunday, March 21st race will be known as the Honda Los Angeles Marathon, launching a three-year partnership that includes naming rights and a variety of charitable, community service and marketing components. This is the first time in the marathon's 25-year history that the race will have a title sponsor. Honda has been a presenting sponsor of the marathon since 1995.