January 29, 2015
New Balance signs on as official sponsor for Cycle for Survival

Participating in this sponsorship deal:

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NEW YORK, Jan. 29, 2015 /PRNewswire/ -- Cycle for Survival, the national movement to beat rare cancers, announced a new sponsorship from New Balance for the Cycle for Survival indoor cycling rides in 2015. New Balance, a leading global athletic company, will provide all apparel, including participant T-shirts, instructor uniforms and special fundraising incentives including performance athletic apparel for the annual events. Cycle for Survival is thrilled to welcome New Balance as its official apparel sponsor for 2015, and is grateful for the company's generosity and support.
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