April 26, 2016
Tag Heuer signs on as official sponsor for The Premier League

Participating in this sponsorship deal:

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The Premier League is in the final weeks of a 40 million pound ($58 million) a season title sponsorship agreement with Barclays Plc. The league has abandoned its traditional set up, focusing on developing a slate of top tier partners, a model used by sporting properties including FIFA’s World Cup and the National Football League. 
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