Coronavirus' Impact on Three of the World's Biggest Sponsorship Properties

Some of the world's biggest properties are reporting results for the first full quarter after the lockdown and sponsorship will likely be among the biggest revenue streams to contract for event-dependent public companies. While some companies, like Six Flags, recognize sponsorship revenue, not when the deal is signed, but over the course of the sponsorship deal's lifetime, companies are likely ...

Six Sponsor Categories for Summer 2020

What a difference a year makes. Last Summer, we were talking about all of the sponsorship categories that pick-up activity over the summer months, and this year we'll all be lucky if there are events for sponsors to sponsor. SponsorPitch stats show that the number of new sponsorship deals is down 34% from pre-Co...

Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running updates for major properties and offer some commentary on how re-opening plans will affect major sponsors and their socially-distanced sponsorship activations.

Music Festivals

Of a...

Seven Ways Sponsors Can Activate Without Fans in the Stands

It seems more and more likely that the clearest path back to the live events we love includes at least a temporary period of playing in front of empty stadiums. From sports to Read More