Jun 22, 2020 at 12:00 AM
written by Admin

Six Sponsor Categories for Summer 2020

What a difference a year makes. Last Summer, we were talking about all of the sponsorship categories that pick-up activity over the summer months, and this year we'll all be lucky if there are events for sponsors to sponsor. SponsorPitch stats show that the number of new sponsorship deals is down 34% from pre-Co...

Read More
Jun 09, 2020 at 12:00 AM
written by Admin

Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running updates for major properties and offer some commentary on how re-opening plans will affect major sponsors and their socially-distanced sponsorship activations.


Music Festivals


Of a...

Read More
May 06, 2020 at 12:00 AM
written by Admin

Seven Ways Sponsors Can Activate Without Fans in the Stands

It seems more and more likely that the clearest path back to the live events we love includes at least a temporary period of playing in front of empty stadiums. From sports to Read More

Apr 22, 2020 at 12:00 AM
written by Admin

10 Sustainability Sponsors for Earth Day 2020

While most brands talk the talk on Earth Day with a tweet or a blog post, few are committed to the cause year-round. In honor of the 50th Earth Day, we're taking a look at some of the sponsors that promote sustainability through their sponsorship portfolios.


Read More

Mar 24, 2020 at 12:00 AM
written by Admin

On COVID-19 and Sponsorships

We don't need to tell you how challenging things these days are, especially in the events / sponsorship space. As a event marketer, you probably have a lot of questions. “Should I cancel or postpone my event?”; “What are the ramifications?”; “When is the right time to reach out to sponsors again?”


While each event faces it's own set of unique challenges and opportuni...

Read More
Mar 18, 2020 at 12:00 AM
written by Admin

Seven Sponsorship Categories for Spring 2020

Self-distancing doesn't mean all sponsors are closed for business. In fact, while everyone hopes for a swift end to the Coronavirus outbreak, some sponsors are busier than ever trying to meet the new demands of an almost completely virtual economy. Properties may want to think about how they can adapt offerings and help these companies by tapping into their sizable and passi...

Read More
Mar 09, 2020 at 12:00 AM
written by Admin

Corona Canceled Your Event. Here's How to Handle Sponsorship...

In uncertain times, clarity and honesty are staples of leadership that we all look to. So it's no surprise that partners and sponsors often look for and expect the same in times of crises. In the past week, major events have been canceled globally. While, sponsorship may not be the #1 thing on your mind during an outbreak, it's important to both be prepared, but also keep th...

Read More
Feb 21, 2020 at 12:00 AM
written by Admin

New on SP Proposals: Video, Demographics and Pricing Tools

As the week winds to a close, we wanted to draw your attention to three brand new features on SponsorPitch Proposals.


A frequently requested feature, we've added the ability to embed a sizzle reel video to proposal pages. Data can only tell part of the story of a sponsorship opportunity so we encourage sponsorship sellers to embed a highlight video that expresses the spirit of your s...

Read More
Feb 20, 2020 at 12:00 AM
written by Admin

NBA Sponsor Kicked Out of Kawhi's All-Star Game Presser

Many times an athlete's individual sponsors may not be perfectly aligned with the sponsors of the team or league in which they're playing. In fact, player sponsorships are often viewed as a great way to circumvent league sponsors in a competitive and costly category like sports drinks. However, it's not everyday that you see the All-Star MVP verbally give the boot to one of the league's biggest...

Read More
Dec 24, 2019 at 12:00 AM
written by Admin

Exporting Deals for Sponsors and Properties

As we've grown SponsorPitch's extensive sponsorship deal database to more than 50,000+ verified, structured and searchable sponsorship deals, some sponsors and properties now have quite an extensive lists of sponsorship deals on their individual pages. In some cases like Lyft or the New York Yankees, hundreds of sponsorship deals. While you can see a quick visual summary of their sponsorship ac...

Read More