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Five Simple Ways to De-Risk a Sponsorship Deal
With any new sponsorship deal comes inherent risk, not only for the companies involved in the sponsorship deal, but also the individuals (that's you!) who put reputational capital on the line to get your organization into bed with a new partner. As with any form of sales, de-risking the deal for your customer/partner is a great way to allay fears and skepticism and move closer to a "yes." Today...
Read MoreHydrating Hollywood: Why One Water Dominates the Red Carpet
The Fiji Water Girl may have set the world on fire at last week's Golden Globes, but the truth is the bottled water brand is no stranger to the red carpet. In fact, after going viral less than a week ago, Fiji Water was again back at it as a sponsor of l...
Read MoreThe Top Sponsorship Stories of 2018
2018 saw some seismic shifts in the sponsorship landscape. From the legalization of gambling and opening up of that category to the uptick in companies willing to make seven and eight figure investments in jersey sponsorships, there has never been a more exciting time to be buying or selling sponsorships. Taking that momentum into 2019, SponsorPitch is here to help make the ...
Read MoreSix Brands Making A Bet on Bowl Season
With bowl season kicking off this week, you're probably not alone if you find yourself scratching your head at some of the crazy long bowl game names. How about the Makers Wanted Bahamas Bowl? Or the Cheribundi Boca Raton Bowl?
With ESPN's owning or airing most bowl games and the schedule up to an impressive 40 game line-up, bowl sponsorships are increasingl...
Seven Sponsor Categories To Watch This Winter
Seasonally, SponsorPitch crunches data, sponsorship trends and general business trends to come up with some of the top sponsor categories to watch for in the upcoming season. Winter may not officially begin until December 21st, but with the holidays starting extra early this year we decided to get a jump on categories to watch for Winter:
Does Winning Championships Mean More Sponsorships?
We know that winning on the field usually translates to a considerable uptick in TV ratings, attendance and ticket sales. But does the same logic apply to sponsorships? To find out, SponsorPitch reached out to a few of our members at recent championship teams to learn about how winning on the field effects sponsorship sales and renewals. The answer is a mix of no and yes. Fo...
Read More12 Sponsorship Deals That Highlight Gaming's Huge Potential
Back in May of 2018, the US Supreme Court legalized sports betting. One of the biggest sponsorship categories abroad, it's no surprise that since that time, in no less than six months, we've seen a whirlwind of activity in the the sports betting, gaming and casino category with new rules rapidly r...
Read MoreMLS Jumps on Jersey Sponsorship Bandwagon
Major League Soccer teams will offer sponsored sleeve patches on club uniforms beginning with the 2020 season, following a similar move by the NBA.
The patch will replace and measure roughly the same size as the existing MLS logo (approximately 2.5 by 2.5 inches) and be available for a four-year pilot program for clubs that have already secured a primary jer...
State Farm Scores with HR Controversy
The biggest winner from last night's pivotal ALCS game 4 may not have been the Astros or the Red Sox, but rather a certain insurer! Well deserved, as perhaps, no brand believes in sponsorship more than State Far...
Read MoreTip-off 2018: Five Sponsorship Stories to Watch this NBA Season
Can anyone stop the three-peat? That's not the only question this NBA season. With a new season tipping off this week, here's a quick rundown of some of our top sponsorship stories and category shake-ups to watch over the next eight months of the 2018-19 NBA season.
1. Gam...
