Six Sponsors Making Moves With March Madness

Well before the brackets are released this weekend, brands have spend months behind the scenes developing marketing plans around this annual Spring past-time. Afterall, with corporate productivity dropping an astounding $6.3 billion last year due to March Madness, companies have to make up for it someh...

Seven Replies For "No Sponsorship Budget"

We've all been there. You've got a hot sponsorship prospect that's asking all the right questions and showing strong interest in your sponsorship opp only to later come back with a deflating "it's not in the budget for this year" rejection. Rejection has to roll off your back if you're in sponsorship sales. It's the nature of the beast. Whether you're good or bad at sales you'll receive plenty ...

Five Simple Ways to De-Risk a Sponsorship Deal

With any new sponsorship deal comes inherent risk, not only for the companies involved in the sponsorship deal, but also the individuals (that's you!) who put reputational capital on the line to get your organization into bed with a new partner. As with any form of sales, de-risking the deal for your customer/partner is a great way to allay fears and skepticism and move closer to a "yes." Today...