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Nine Sponsorship Categories to Watch this Winter
While Winter doesn't officially begin until December 21st, several sponsorship categories are heating up heading into the holidays. Here are nine categories you may want to consider adding to your sponsorship radar heading into 2020.
Plant-based Products: The growing plant-based food products sector is looking to go from niche mom-and-pop retailers to mainstream supermarket aisl...
Here's How Much That Tweet Cost the Rockets in Sponsorship $
The firestorm surrounding the Houston Rockets GM's now-deleted China tweet last month reportedly cost up to $20 million in lost corporate sponsorships, according to ESPN. At 140 characters, that's an astounding $143,000/character in pulled corporate partnerships! Sportswear-maker Li Ning, S...
Read MoreNBA Tip-Off 2019: Five Sponsorship Stories to Watch this NBA Season
From all the off-season player moves to China, it's been one eventful off-season for the NBA. While parity (i.e. the Warriors aren't a lock) may leave us having no idea who will take the title this year, we can make a few sponsorship predictions when it comes to the 2019-20 season. Here's a few stories to watch...
Face-Off 2019: Five NHL Sponsorship Stories to Watch this Season
The puck dropped on the National Hockey Leagues 103rd season last night so it's that time again to check-in on some of the sponsorship stories to watch during the upcoming season. But first, good luck this season to some of our favorite NHL clients - the Bruins, Rangers and Capitals! Without further ad...
Read MoreKickoff 2019: 5 Sponsorship Stories to Watch this NFL Season
It's finally week 3 of football season so it's a good time to check-in on some of the sponsorship stories from this NFL offseason. Better late than never! Here's a few to keep your eye on in between snaps...
Social platforms partnerships - The NFL is extending its traditional media strategy by more aggressively seeking to engage audiences where they increasingly are, ...
Eight Sponsorship Categories For Fall
With NFL kick-off hours away, Fall is finally here! While you're probably finalizing your fantasy line-up, our predictions here focus on which sponsors and sponsorship categories are going to be spending over the new few months. Here's a few we're keeping our eye on, and you should too, if you're pitching new partners this Fall.
Delivery and Dating: 5 Hot Sponsors to Have on Your Radar
While the ridesharing category was once the darling of events angling for app partnerships, the sponsor categories du jour are even more primal than mobility: relationships and grubbin'. While rideshare, at least in the U.S., has consolidated to a 2-horse race, Dara Khosrowshahi, the CEO of Uber, noted earlier today that competition is heating up on the UberEats front with a host of delivery o...
Read MoreEight Ways to Avoid a Summer Sponsorship Slump
While most people are at the beach basking in summer sun, the struggle is real for... sponsorship sellers. Looking to reach any kind of real decision makers gets tougher between Memorial and Labor Day, but that doesn't mean you have to slow down your sponsorship efforts. Here are some tips for staying out of a slump and keeping your sales productivity up along with the sky rocketing temps!
Seven Sponsor Categories for Summer 2019
Summer is no time to slouch if you're in sponsorship sales. In fact, while it's true that it may be harder to get in touch with sponsors between Memorial Day and Labor Day, many sponsorship categories pick-up activity in a big way over the summer months. Here are seven sponsorship categories to keep on your radar as you're looking to add new sponsors over the summer months...
Sola...
Find Perfect Sponsors for Your Event Audience with Sponsor Demographics
SponsorPitch, an NYC-based real-time recommendation engine for sponsorship, is excited to announce the launch of sponsor demographics and psychographics to help sponsorship sellers find the most appropriate sponsors for any audience and to help sponsors better understand their own audience and the sponsorship opportunities with highest relevance to their customers.
“When pitching p...
