As we've grown SponsorPitch's extensive sponsorship deal database to more than 50,000+ verified, structured and searchable sponsorship deals, some sponsors and properties now have quite an extensive lists of sponsorship deals on their individual pages. In some cases like Lyft or the New York Yankees, hundreds of sponsorship deals. While you can see a quick visual summary of their sponsorship ac...Read More
Each year, we look back at our data set of sponsorship deals to identify the biggest trends from the year. This year that data set includes over 5000 sponsorship deals. Here's some of the biggest headlines from 2019 in the sponsorship world.
CBD Goes Mainstream - While much hype had surrounded CBD headed into 2019, surprisingly few mainstream sponsorship deals had been signed. Tha...
While Winter doesn't officially begin until December 21st, several sponsorship categories are heating up heading into the holidays. Here are nine categories you may want to consider adding to your sponsorship radar heading into 2020.
Plant-based Products: The growing plant-based food products sector is looking to go from niche mom-and-pop retailers to mainstream supermarket aisl...
The firestorm surrounding the Houston Rockets GM's now-deleted China tweet last month reportedly cost up to $20 million in lost corporate sponsorships, according to ESPN. At 140 characters, that's an astounding $143,000/character in pulled corporate partnerships! Sportswear-maker Li Ning, S...Read More
From all the off-season player moves to China, it's been one eventful off-season for the NBA. While parity (i.e. the Warriors aren't a lock) may leave us having no idea who will take the title this year, we can make a few sponsorship predictions when it comes to the 2019-20 season. Here's a few stories to watch...
The puck dropped on the National Hockey Leagues 103rd season last night so it's that time again to check-in on some of the sponsorship stories to watch during the upcoming season. But first, good luck this season to some of our favorite NHL clients - the Bruins, Rangers and Capitals! Without further ad...Read More
week 3 of football season so it's a good time to check-in on some of the sponsorship stories from this NFL offseason. Better late than never! Here's a few to keep your eye on in between snaps...
Social platforms partnerships - The NFL is extending its traditional media strategy by more aggressively seeking to engage audiences where they increasingly are, ...
With NFL kick-off hours away, Fall is finally here! While you're probably finalizing your fantasy line-up, our predictions here focus on which sponsors and sponsorship categories are going to be spending over the new few months. Here's a few we're keeping our eye on, and you should too, if you're pitching new partners this Fall.
While the ridesharing category was once the darling of events angling for app partnerships, the sponsor categories du jour are even more primal than mobility: relationships and grubbin'. While rideshare, at least in the U.S., has consolidated to a 2-horse race, Dara Khosrowshahi, the CEO of Uber, noted earlier today that competition is heating up on the UberEats front with a host of delivery o...Read More
While most people are at the beach basking in summer sun, the struggle is real for... sponsorship sellers. Looking to reach any kind of real decision makers gets tougher between Memorial and Labor Day, but that doesn't mean you have to slow down your sponsorship efforts. Here are some tips for staying out of a slump and keeping your sales productivity up along with the sky rocketing temps!