Sep 15, 2020 at 12:00 AM
written by Admin

Study Shows What Sponsors Want Now

More than 500 brands responded to the recent the Sponsorship Mastery Summit's recent Sponsorship Brand Research Study revealing what they are planning for 2021. Here's a summary of their findings...



The full report, findings, and exte...

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Sep 09, 2020 at 12:00 AM
written by Admin

Get a Free Upgrade on Your Sponsorship Mastery Summit Ticket Today Only

If you're thinking about attending the Sponsorship Mastery Summit later this month, today only, SponsorPitch members can get a free upgrade from General Registration to All Access (saving you $97!) with our the following promo code: SPACCESS


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Sep 08, 2020 at 12:00 AM
written by Admin

An Update on Our Efforts to Help the Sponsorship Industry Recover and Relaunch

During this unprecedented and turbulent time for the live events industry, SponsorPitch is taking major steps to help the industry recover from the current pandemic, and what is estimated to be a $10B loss in sponsorship value as a result. Today we out...

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Aug 17, 2020 at 12:00 AM
written by Admin

Snag Your FREE Ticket to Sponsorship Mastery Summit 2020

Interested in polishing up your sponsorship skills and learning from a panel of experts ranging from IEG founder Lesa Ukman to Jeff Webster, Vice President, Corporate Partnerships at the newest NHL team, the Seattle Kraken? Did we mention all from the comfort of your home because like everything this year, it's virtual! SponsorPitch is giving our next 10 single-user subscribers a free ticket...

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Aug 17, 2020 at 12:00 AM
written by Admin

Geico Gecko Packs Stadium for Creative Sponsor Activation

We've all seen some of the clever ways that teams are putting virtual fans in the seats in recent weeks due to Covid-19 and we've also seen some ugly sponsor-branded tarps covering lower-level seats in stadiums, but the Champions Series Tennis is the first to marry both concepts creatively by filling seats with their main sponsor's mascot, the Ge...

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Aug 06, 2020 at 12:00 AM
written by Admin

New on SP: Lead Alerts, Packages, Training

A quick update on some of the newest features we've been working on at SponsorPitch. Our socially distanced team has been working hard to roll out some new requested features this summer and here are just a few of the highlights we're adding to the platform.


First, we're launching custom lead alerts on sponsor pages so you can more quickly identify whether a sponsor is right for your ...

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Jul 30, 2020 at 12:00 AM
written by Admin

Coronavirus' Impact on Three of the World's Biggest Sponsorship Properties

Some of the world's biggest properties are reporting results for the first full quarter after the lockdown and sponsorship will likely be among the biggest revenue streams to contract for event-dependent public companies. While some companies, like Six Flags, recognize sponsorship revenue, not when the deal is signed, but over the course of the sponsorship deal's lifetime, companies are likely ...

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Jun 22, 2020 at 12:00 AM
written by Admin

Six Sponsor Categories for Summer 2020

What a difference a year makes. Last Summer, we were talking about all of the sponsorship categories that pick-up activity over the summer months, and this year we'll all be lucky if there are events for sponsors to sponsor. SponsorPitch stats show that the number of new sponsorship deals is down 34% from pre-Co...

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Jun 09, 2020 at 12:00 AM
written by Admin

Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running updates for major properties and offer some commentary on how re-opening plans will affect major sponsors and their socially-distanced sponsorship activations.


Music Festivals


Of a...

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May 06, 2020 at 12:00 AM
written by Admin

Seven Ways Sponsors Can Activate Without Fans in the Stands

It seems more and more likely that the clearest path back to the live events we love includes at least a temporary period of playing in front of empty stadiums. From sports to Read More