The (Sponsorship) Price Is Right

One of the most common questions we get at SponsorPitch is how to price your sponsorship opportunity. At the end of the day, the market will determine the true worth of your sponsorship, but there are a few common tactics you can use to anchor the price of your sponsorship from the get-go in your conversation with potential sponsors and improve the chances you'll get a good deal during a back-a...

Five Metrics For Measuring Sponsorship ROI

How will your sponsors measure the worth of working with you? There are many important metrics of success to keep in mind from conceptualization through renewal conversations to maximize sponsorship effectiveness. Winning partnerships begin by first achieving a clear understanding on how you can best paint the picture of benefits reaped for each sponsor in particular. However, there are a few b...

Software Solutions For Every Stage of the Sponsorship Lifecycle

In virtually every industry, new software solutions are helping drive efficiency and results for the modern sales professional. Sponsorship is no different so in today’s blog we’re taking a look at some of the most commonly used tech for each stage of your sales cycle.

1. Building Your Inventory & Valuation - Before you can package and sell sponsorship, you must dete...

The Esports Sponsorship Cheat Sheet

Josh Cella, Head of Global Partnerships at Activision Blizzard advised Hashtag Sports conference attendees that, "Esports is very uncluttered – there’s still so much white space for us to work with brands."

That being said, there are different forms of sponsorship that interested brands can occupy with this rapidly evolving space. As esports matures, many of the spon...

Cooking Up A Menu of Assets That Sponsors Will Want to Order From

When’s the last time you sat down at a restaurant without a menu? Similarly, sponsors often want to know what is available, even if they’ll more often than not order off the menu and/or make substitutes. So we put together a list of list of common assets that if played right may just make your next sponsor bite!

Appetizers: (the traditional/general assets/the stapl...

Five Sponsor Categories To Keep An Eye On This Summer

As summer temps heat up and festival season kicks into high gear, several new sponsorship categories have been on fire in the first half of 2018. Naturally, SponsorPitch has a catbird seat to all the action so we’d thought we’d share a few of them with you.

Security Screening: Identity service firms such as IdentoGO fir...

The Five Factors Affecting Your Email Response Rate

In a world where the average office worker receives well over 100 emails each day (The Radicati Group), it’s no wonder that some messages slip through the cracks.

Still, it’s hard not to take it personally when a carefully drafted email goes unanswered. Before you assume that the non response is a rejection of you and your property, be sure that...

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