We're super excited to formally announce the launch of SponsorPitch's sponsorship masterclass series, in conjunction with Sponsorship Mastery. Free to SponsorPitch subscribers, these monthly interactive masterclasses will cover a unique topic each month that will help you master the art and science of sponsorship. The first masterclass is February 4...Read More
2020 was a year unlike any other with many twists and turns for sponsorship professionals. As we see it, 2021 will bring much of the same. As you're thinking through your sponsorship strategy for the year ahead, here are a few things to be thinking about as you revise your sponsorship proposals.
1) Emphasize Virtual Assets - Given the still uncertain times we live in, you'll want t...
Sometimes success is not just measured in achievements, but simply in surviving to fight another day. Unfortunately, that was the theme for many sponsorship professionals this year, as the Covid-19 pandemic disproportionately rocked the live event industry. None of us could have foreseen such a year when we Read More
Who's looking forward to turning the page on a new year?! The sponsorship industry was ripping with growth and innovation until the pandemic sucker punched us on March 15th, 2020. Luckily, there appears to be light at the end of the tunnel with a vaccine on the way this Winter/Spring and events likely to ramp back up shortly thereafter. Still, some sponsors and categories ar...Read More
As we head into the final quarter of 2020, consider this -- the number of sponsorship deals in Q3 of this year rose 21.5% from Q2. Look for Q4, starting tomorrow, to see the continuation of this upward trend. With that in mind, here are six sponsorship categories to keep an eye on as we enter the home stretch of 2020.
HealthTech - Wearables like Read More
More than 500 brands responded to the recent the Sponsorship Mastery Summit's recent Sponsorship Brand Research Study revealing what they are planning for 2021. Here's a summary of their findings...
The full report, findings, and exte...
If you're thinking about attending the Sponsorship Mastery Summit later this month, today only, SponsorPitch members can get a free upgrade from General Registration to All Access (saving you $97!) with our the following promo code: SPACCESS
During this unprecedented and turbulent time for the live events industry, SponsorPitch is taking major steps to help the industry recover from the current pandemic, and what is estimated to be a $10B loss in sponsorship value as a result. Today we out...Read More
Interested in polishing up your sponsorship skills and learning from a panel of experts ranging from IEG founder Lesa Ukman to Jeff Webster, Vice President, Corporate Partnerships at the newest NHL team, the Seattle Kraken? Did we mention all from the comfort of your home because like everything this year, it's virtual! SponsorPitch is giving our next 10 single-user subscribers a free ticket...Read More
We've all seen some of the clever ways that teams are putting virtual fans in the seats in recent weeks due to Covid-19 and we've also seen some ugly sponsor-branded tarps covering lower-level seats in stadiums, but the Champions Series Tennis is the first to marry both concepts creatively by filling seats with their main sponsor's mascot, the Ge...Read More