Blog
Bud Light Unlocks Activation of the Year
With the Cleveland Browns snap a 19-game losing streak and winning for the first time in 635 days last night, NFL beer sponsor, Bud Light, was ready and waiting with one of the most compelling sponsor activations of the year. As fans went wild, Bud Light C...
Read MoreKickoff 2018: Five Sponsorship Stories to Watch this NFL Season
Who's ready for some football? We are! With the new season kicking off tomorrow, it's time to not only get your fantasy team in order, but also a look at some of the sponsorship stories and category shake-ups from this recent off-season. With that in mind....
1. Pizza Party - Pizza Hut is not only now the official pizza...
Timing Your Sponsorship Pitch For Peak Response Rates
Ask 10 sponsorship salespeople when the best time to pitch is and you'll likely get 10 different answers ranging from a specific day of the week, to the hour of day when inbox's are most likely to be open to a time of year when spending decisions are being made. Though the substance of your pitch is always the most paramount consideration, there are some easy tips and tricks y...
Read MoreEight Sponsor Categories To Keep An Eye On This Fall
It may not feel like it outside yet, but fall is right around the corner. With the change of season upon us, today we're taking a look at a few sponsor categories that are likely to pick up with the change of season:
Ten Things To Include In Every Pitch Deck
We see a lot of pitch decks here at SponsorPitch and while every one looks a little different (as they should), there are definitely some common staples that are almost always included in the thousands of decks that we've looked at.
Here's a quick rundown of the content you need to include to give your prospect a proper initial understanding of the opportunity at ...
When to Price Your Partnership Opportunity
As with most things in life, timing is everything. Pitch your sponsorship opportunity too soon and it may be "too far out," pitch too late and there's "no budget." Similarly, when to have the price discussion with a potential sponsor can be a delicate matter of timing.
You'll recall that a few weeks ago we covered some of the common ways to
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The Top Sponsorship Conferences To Consider Attending
While much of the connections and content you find at conferences can be accessed online, there is certainly still value in getting together face-to-face with the leaders and peers in your industry. The schedule of sponsorship conferences can be get dizzying so it's a good idea to carefully plan where you'll spend your conference budget. With that in mind, we've curated a few of the top spon...
Read MoreThe (Sponsorship) Price Is Right
One of the most common questions we get at SponsorPitch is how to price your sponsorship opportunity. At the end of the day, the market will determine the true worth of your sponsorship, but there are a few common tactics you can use to anchor the price of your sponsorship from the get-go in your conversation (if you choose - see Read More
Five Metrics For Measuring Sponsorship ROI
How will your sponsors measure the worth of working with you? There are many important metrics of success to keep in mind from conceptualization through renewal conversations to maximize sponsorship effectiveness. Winning partnerships begin by first achieving a clear understanding on how you can best paint the picture of benefits reaped for each sponsor in particular. However, there are a few b...
Read MoreSoftware Solutions For Every Stage of the Sponsorship Lifecycle
In virtually every industry, new software solutions are helping drive efficiency and results for the modern sales professional. Sponsorship is no different so in today’s blog we’re taking a look at some of the most commonly used tech for each stage of your sales cycle.
1. Building Your Inventory & Valuation - Before you can package and sell sponsorship, you must dete...
