Razor brand Gillette FlexBall may be the biggest beneficiary of the Patriots ball controversy dubbed DeflateGate. With the endless memes and parodies leading up to Super Bowl XLIV, the brand stands to earn millions in ad equivalency thanks to their fortuitous and irony-laden step and repeat press banner that is part of the brand's partnership with the Pats. In fact, Front Row Analytics Read More
Three more Fifa sponsors - Castrol, Continental and Johnson & Johnson - have all said that they will not renew their sponsorship deals which recently expired. The news comes on the heels of similar announcements by Sony and Emirates in the wake of recent Fifa corruption scandals. While Fifa officials say Read More
H&M, the Swedish fast-fashion retailer, is introducing a new twist to one of its most prolific event marketing partnerships. The retailer, in collaboration with the Coachella Valley Music & Arts Festival, will launch the Coachella collection, a first of its kind official branded apparel collection. The H&M loves Coachella collection will be available on hm.com and in...Read More
In what may be a first in professional sports, the Atlanta Hawks have tapped (or swiped) in to the casual dating category with what the team is promoting as "Swipe Right Night." Wednesday night's game against the Griz is being promoted to help fans find their match, courtesy of the Atlanta Hawks and Tinder." Game on!
Fashion's biggest sponsor, Mercedes-Benz, will drop its title sponsorship of Fashion Week in New York following this year's Fall 2015 edition in February. That's according to fashion trade site, Racked via WWD, which ...Read More
It is hard to believe that we've come to the end of another year. Here's a few of our picks for the top sponsorship stories of 2014. Let us know what you think in comments!
Nascar Name Changes: Sprint (and before that Nextel) have been fixtures on motorsports top circuit for more than 10 years, but in 2016 the spot will be open as the telecom recently Read More
We've added several dynamic new ways to filter and find targeted partners from the pool of nearly 6,000 active sponsors featured on SponsorPitch. Sponsor filters now include auto-suggest, so while you can scroll through hundreds of available options if you like, you need only type in a few letters if you already have an idea of the sponsor category, type of sponsorship, key market city or headq...Read More
I wanted to take a moment and thank each and every one of our now 55,000 members for being a part of what we're building here at SponsorPitch. In 2014, we grew by 70% thanks in no small part to your efforts in helping spread the word to friends, colleagues and partners. While 2014 is not quite over yet (in fact, you will see some new updates in the next few days), it is always a great time of y...Read More
Don't be surprised if you get a lot more football in your Facebook newsfeed this holiday season. That's because the world's largest social network has signed a pact with the National Football League that will see sponsored game highlights promoted within the Facebook newsfeed. Facebook and the NFL will share ad/sponsorship revenue from content, which in addition to video clips may include NFL n...Read More
The third largest concert promoter in the U.S. has completed a deal to sell a majority stake to the world's largest concert promoter, Live Nation. Based out of Austin, C3 presents produces of the most recognized festivals including Lollapalooza and Austin City Limits Music Festival, as well as promoting over 1,700 concerts and events annually.
"Adding C3, the leading festival portf...