THIS IS YOUR CHANCE TO WIN FREE ENTRY TO ONE OF THIS YEAR'S TOP SPONSORSHIP CONFERENCES. LEARN AND NETWORK WITH SPONSORSHIP LEADERS FROM PEPSI, YOUTUBE, THE NFL, GRAMMY'S AND MORE IN NASHVILLE LATER THIS MONTH!
Well before the brackets are released this weekend, brands have spend months behind the scenes developing marketing plans around this annual Spring past-time. Afterall, with corporate productivity dropping an astounding $6.3 billion last year due to March Madness, companies have to make up for it someh...Read More
We've all been there. You've got a hot sponsorship prospect that's asking all the right questions and showing strong interest in your sponsorship opp only to later come back with a deflating "it's not in the budget for this year" rejection. Rejection has to roll off your back if you're in sponsorship sales. It's the nature of the beast. Whether you're good or bad at sales you'll receive plenty ...Read More
With any new sponsorship deal comes inherent risk, not only for the companies involved in the sponsorship deal, but also the individuals (that's you!) who put reputational capital on the line to get your organization into bed with a new partner. As with any form of sales, de-risking the deal for your customer/partner is a great way to allay fears and skepticism and move closer to a "yes." Today...Read More
The Fiji Water Girl may have set the world on fire at last week's Golden Globes, but the truth is the bottled water brand is no stranger to the red carpet. In fact, after going viral less than a week ago, Fiji Water was again back at it as a sponsor of l...Read More
2018 saw some seismic shifts in the sponsorship landscape. From the legalization of gambling and opening up of that category to the uptick in companies willing to make seven and eight figure investments in jersey sponsorships, there has never been a more exciting time to be buying or selling sponsorships. Taking that momentum into 2019, SponsorPitch is here to help make the ...Read More
With bowl season kicking off this week, you're probably not alone if you find yourself scratching your head at some of the crazy long bowl game names. How about the Makers Wanted Bahamas Bowl? Or the Cheribundi Boca Raton Bowl?
With ESPN's owning or airing most bowl games and the schedule up to an impressive 40 game line-up, bowl sponsorships are increasingl...
Seasonally, SponsorPitch crunches data, sponsorship trends and general business trends to come up with some of the top sponsor categories to watch for in the upcoming season. Winter may not officially begin until December 21st, but with the holidays starting extra early this year we decided to get a jump on categories to watch for Winter:
We know that winning on the field usually translates to a considerable uptick in TV ratings, attendance and ticket sales. But does the same logic apply to sponsorships? To find out, SponsorPitch reached out to a few of our members at recent championship teams to learn about how winning on the field effects sponsorship sales and renewals. The answer is a mix of no and yes. Fo...Read More
Back in May of 2018, the US Supreme Court legalized sports betting. One of the biggest sponsorship categories abroad, it's no surprise that since that time, in no less than six months, we've seen a whirlwind of activity in the the sports betting, gaming and casino category with new rules rapidly r...Read More