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After nearly a decade of being known as the NASCAR Sprint Cup Series, NASCAR's top racing series will soon get a new title. Sprint announced today that it will not renew its NASCAR title sponsorship at the end of 2016, citing the need to focus on business priorities. Sprint inherited the deal, which began in 2004, when the Overland Park, Ka...
Read MoreCoca-Cola Cuts American Idol Sponsorship
After 13 seasons of being one of American Idol's lead sponsors, Coca-Cola is dropping its sponsorship instead choosing to "venture into new spaces and pursue other opportunities to connect with teens and leverage music as a passion point." That's according to a Variety report, which notes that Read More
Amazon Places Bet on E-Sports Sponsorship
Following up on its recent $1 billion acquisition of streaming gaming platform, Twitch, Amazon this week announced that it will acquire GoodGame, which describes itself as "the world’s first full-service agency dedicated to the e-sports and live video game broadcasting communities." GoodGame will help monetize the 60 million active viewers that watch live stre...
Read MoreRio Tops $1 Billion in Sponsorship Revenue
The Rio 2016 organizing committee announced on Wednesday that with two years to go over $1 billion in domestic sponsorships have been sold, 85% of the total that is forecasted for the games. In comparison, London is said to have raised about $1.1 billion from domestic sponsors for the 2012 games. Rio's Chief Commercial Officer, Renato Ciuchini, says the World Cup helped accelerate sales efforts...
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In the wake of its $2.2 billion acquisition of IMG, WME will lay off about 100 employees, or 3% of IMG's worldwide staff. The restructuring will come in the coming weeks, according to Variety. Here's the memo from WME co-CEO's Ari Emanuel and Patrick Whitsell:
In the ...
Real Madrid Amends Logo For Marketing Partnership
One of the world's most famous soccer clubs has gone so far as to alter its own logo in some regions, in an apparent effort to win over sponsors and fans in the UAE. At a ceremony last week to announce the launch of its sponsorship deal with the National Bank of Abu Dhabi, the club's iconic logo is missing the cross on its royal crown. "Their ...
Read MoreTeam Partner Changes Promotion In Face of Winless Season
Papa John's changed its pizza promotion with the 0-14 Philadelphia 76ers so that fans now get 50% off when the team hits 90 points, rather than wins as previously promoted. That's according to numerous reports making the rounds.
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Read MoreReebok Offers Sponsorship For Tattoo
Sponsorships are almost never permanent. These days there is always a term and an "out clause." That kind of goes out the window though when you get a gigantic tattoo of your sponsor. Reebok in Sweden is offering a $6,000 (40,000 SEK) crossfit sponsorship to the athlete that gets the biggest tattoo of Reebok's logo. Check out this Read More
