Dec 16, 2014 at 12:00 AM
written by Admin

Sprint To Exit NASCAR

After nearly a decade of being known as the NASCAR Sprint Cup Series, NASCAR's top racing series will soon get a new title. Sprint announced today that it will not renew its NASCAR title sponsorship at the end of 2016, citing the need to focus on business priorities. Sprint inherited the deal, which began in 2004, when the Overland Park, Ka...

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Dec 16, 2014 at 12:00 AM
written by Admin

Coca-Cola Cuts American Idol Sponsorship

After 13 seasons of being one of American Idol's lead sponsors, Coca-Cola is dropping its sponsorship instead choosing to "venture into new spaces and pursue other opportunities to connect with teens and leverage music as a passion point." That's according to a Variety report, which notes that

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Dec 12, 2014 at 12:00 AM
written by Admin

Amazon Places Bet on E-Sports Sponsorship

Following up on its recent $1 billion acquisition of streaming gaming platform, Twitch, Amazon this week announced that it will acquire GoodGame, which describes itself as "the world’s first full-service agency dedicated to the e-sports and live video game broadcasting communities." GoodGame will help monetize the 60 million active viewers that watch live stre...

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Dec 03, 2014 at 07:00 PM
written by Admin

Rio Tops $1 Billion in Sponsorship Revenue

The Rio 2016 organizing committee announced on Wednesday that with two years to go over $1 billion in domestic sponsorships have been sold, 85% of the total that is forecasted for the games. In comparison, London is said to have raised about $1.1 billion from domestic sponsors for the 2012 games. Rio's Chief Commercial Officer, Renato Ciuchini, says the World Cup helped accelerate sales efforts...

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Dec 02, 2014 at 07:00 PM
written by Admin

The SponsorPitch Daily Update

Our daily email will be back tomorrow at noon est. We're working very hard right now on a number of items that will make SponsorPitch a more useful and beautiful experience for all 50,000 of you. The daily email, which many of you have been asking us to bring back, is one part of that and will be back in your inboxes tomorrow.


If you haven't yet signed up to receive the daily, be sure...

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Dec 01, 2014 at 07:00 PM
written by Admin

WME To Make Cuts at IMG

In the wake of its $2.2 billion acquisition of IMG, WME will lay off about 100 employees, or 3% of IMG's worldwide staff. The restructuring will come in the coming weeks, according to Variety. Here's the memo from WME co-CEO's Ari Emanuel and Patrick Whitsell:


In the ...

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Nov 30, 2014 at 07:00 PM
written by Admin

Real Madrid Amends Logo For Marketing Partnership

One of the world's most famous soccer clubs has gone so far as to alter its own logo in some regions, in an apparent effort to win over sponsors and fans in the UAE. At a ceremony last week to announce the launch of its sponsorship deal with the National Bank of Abu Dhabi, the club's iconic logo is missing the cross on its royal crown. "Their ...

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Nov 24, 2014 at 07:00 PM
written by Admin

Team Partner Changes Promotion In Face of Winless Season

Papa John's changed its pizza promotion with the 0-14 Philadelphia 76ers so that fans now get 50% off when the team hits 90 points, rather than wins as previously promoted. That's according to numerous reports making the rounds.


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Nov 22, 2014 at 07:00 PM
written by Admin

The New SponsorPitch (v4)

Welcome to the new, improved SponsorPitch! Our mission to help you access on-demand sponsorship intelligence in a faster and more targeted manner hasn't changed; but our look and feel has. And that's thanks to the feedback of users like you - users who have helped us grow from just a handful of users to over 50,000 active members in a short time. We can't thank you enough. And that's why we're ...

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Aug 14, 2014 at 08:32 PM
written by Admin

Reebok Offers Sponsorship For Tattoo

Sponsorships are almost never permanent. These days there is always a term and an "out clause." That kind of goes out the window though when you get a gigantic tattoo of your sponsor. Reebok in Sweden is offering a $6,000 (40,000 SEK) crossfit sponsorship to the athlete that gets the biggest tattoo of Reebok's logo. Check out this Read More