Feb 17, 2015 at 12:00 AM
written by Admin

Setting Up Your Company Feed on SponsorPitch

Did you know that activating your company feed on SponsorPitch allows you to customize the updates that you see on your dashboard, the first page when you log-in everyday? Since all of our members have a different idea of the type of information that is useful, the company feed will organize your company's most important sponsorship intelligence in one single feed. To set this up, affiliate wit...

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Feb 03, 2015 at 12:00 AM
written by Admin

Caddies Sue For Cut of PGA Tour Sponsorships

A group of more than 80 professional golf caddies have filed a federal lawsuit filed today against the PGA Tour claiming millions in unpaid income from sponsorships, which they value at $50 million per year. The group claims in the case Hicks, et al. v. PGA Tour Inc., that the PGA Tour requires caddies to wear logo-covered "bibs" over their shirts during tournaments that causes them to miss out...

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Jan 26, 2015 at 12:00 AM
written by Admin

Deflategate Means Millions For Razor Brand

Razor brand Gillette FlexBall may be the biggest beneficiary of the Patriots ball controversy dubbed DeflateGate. With the endless memes and parodies leading up to Super Bowl XLIV, the brand stands to earn millions in ad equivalency thanks to their fortuitous and irony-laden step and repeat press banner that is part of the brand's partnership with the Pats. In fact, Front Row Analytics

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Jan 23, 2015 at 12:00 AM
written by Admin

Fifa Loses More Sponsors, Says New Deals In The Works

Three more Fifa sponsors - Castrol, Continental and Johnson & Johnson - have all said that they will not renew their sponsorship deals which recently expired. The news comes on the heels of similar announcements by Sony and Emirates in the wake of recent Fifa corruption scandals. While Fifa officials say Read More

Jan 12, 2015 at 12:00 AM
written by Admin

Fashion Retailer To Launch Coachella Collection

H&M, the Swedish fast-fashion retailer, is introducing a new twist to one of its most prolific event marketing partnerships. The retailer, in collaboration with the Coachella Valley Music & Arts Festival, will launch the Coachella collection, a first of its kind official branded apparel collection. The H&M loves Coachella collection will be available on hm.com and in...

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Jan 06, 2015 at 12:00 AM
written by Admin

NBA Team Hosts Tinder Night

In what may be a first in professional sports, the Atlanta Hawks have tapped (or swiped) in to the casual dating category with what the team is promoting as "Swipe Right Night." Wednesday night's game against the Griz is being promoted to help fans find their match, courtesy of the Atlanta Hawks and Tinder." Game on!


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Jan 05, 2015 at 12:00 AM
written by Admin

Mercedes-Benz To End Fashion Week Sponsorship

Fashion's biggest sponsor, Mercedes-Benz, will drop its title sponsorship of Fashion Week in New York following this year's Fall 2015 edition in February. That's according to fashion trade site, Racked via WWD, which ...

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Dec 31, 2014 at 12:00 AM
written by Admin

The Top Sponsorship Stories of 2014

It is hard to believe that we've come to the end of another year. Here's a few of our picks for the top sponsorship stories of 2014. Let us know what you think in comments!


Nascar Name Changes: Sprint (and before that Nextel) have been fixtures on motorsports top circuit for more than 10 years, but in 2016 the spot will be open as the telecom recently Read More

Dec 28, 2014 at 12:00 AM
written by Admin

New Sponsor Filters on SponsorPitch

We've added several dynamic new ways to filter and find targeted partners from the pool of nearly 6,000 active sponsors featured on SponsorPitch. Sponsor filters now include auto-suggest, so while you can scroll through hundreds of available options if you like, you need only type in a few letters if you already have an idea of the sponsor category, type of sponsorship, key market city or headq...

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Dec 24, 2014 at 12:00 AM
written by Admin

Happy Holidays From SponsorPitch!

I wanted to take a moment and thank each and every one of our now 55,000 members for being a part of what we're building here at SponsorPitch. In 2014, we grew by 70% thanks in no small part to your efforts in helping spread the word to friends, colleagues and partners. While 2014 is not quite over yet (in fact, you will see some new updates in the next few days), it is always a great time of y...

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