Jun 07, 2009 at 06:23 PM
written by Admin

DOA Sponsorship Deals

What happens if the CFO slams on the breaks half way through a multi-year contract? There are always outs, but they're complicated so let's assume that is not an option. Does your activation get the axe? The standard line for activation spend is 2-3x investment... sometimes more. How has the current environment changed how marketers are activating and how much they are spending? That's a st...

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Jun 08, 2009 at 03:36 PM
written by Admin

TiVo: Sports Sponsorship Friend or Foe?

Sports media has long trumpeted itself as the one form of programming that was Tivo-proof under the theory that sports is a social event that fans want to watch live and won't time-shift. Afterall, if you're "ad k...

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Jun 08, 2009 at 04:12 PM
written by Admin

Quote of the Day

"Here's my number one fiduciary rule for big brand marketers: The executives involved in approving a sports or entertainment promotion should not be permitted to attend the event."

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Jun 08, 2009 at 06:09 PM
written by Admin

Best & Worst Promo Products.... Tell Us!

Ever feel like you're loaded down with crap when you leave an event? No, literally.

Schwag according to Urban Dictionary is "trinkets that are often used as giveaways (ex. Come down to Taco Hell in Urbania for some free WKRP schwag)." There's quality promotional products and then there's schwag. Together, they account for the Read More

Jun 09, 2009 at 03:32 PM
written by Admin

Sponsorship Treading Water, IEG says 1.1% Increase in N.A.

In follow-up to last week's Mediaedge:cia study that announced a 15% increase in global sponsorship, IEG has released it's mid-year forecast calling for a 1.1% increase in North American sponsorship spending, while calling for a 3.9% growth in worldwide sponsorship spending. NA spending of 1.1% is half of what the firm forecasted back in Febru...

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Jun 09, 2009 at 04:12 PM
written by Admin

Taking a Step Back to Move Forward

When one person’s sponsorship is another person’s charity, there is bound to be miscommunication. When one person’s advertising is another person’s sponsorship, there is bound to be miscommunication. When one person’s cause marketing is another person’s charity, and another person’s sponsorship, there is bound to be miscommunication.

In order for a market to operate effectively, its pa...

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Jun 10, 2009 at 04:22 PM
written by Admin

Activation Spending Poll

Following up on our piece about "DOA Sponsorship Deals" one reader suggested we do a poll, so here goes! Tell us what you're seeing out there.

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