Jun 09, 2009 at 03:32 PM
written by Admin

Sponsorship Treading Water, IEG says 1.1% Increase in N.A.

In follow-up to last week's Mediaedge:cia study that announced a 15% increase in global sponsorship, IEG has released it's mid-year forecast calling for a 1.1% increase in North American sponsorship spending, while calling for a 3.9% growth in worldwide sponsorship spending. NA spending of 1.1% is half of what the firm forecasted back in Febru...

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Jun 09, 2009 at 04:12 PM
written by Admin

Taking a Step Back to Move Forward

When one person’s sponsorship is another person’s charity, there is bound to be miscommunication. When one person’s advertising is another person’s sponsorship, there is bound to be miscommunication. When one person’s cause marketing is another person’s charity, and another person’s sponsorship, there is bound to be miscommunication.

In order for a market to operate effectively, its pa...

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Jun 10, 2009 at 04:22 PM
written by Admin

Activation Spending Poll

Following up on our piece about "DOA Sponsorship Deals" one reader suggested we do a poll, so here goes! Tell us what you're seeing out there.

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